SEO Infographics

Top 16 Most Effective Search Engine Optimization Tips 2016 infographic

Discover the Top 16 Most Effective Search Engine Optimization Tips 2016 – Infographic Top 16 Most Effective Search Engine Optimization Tips infographic.

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Top 6 Most Powerful Latest SEO Strategies 2016 with Tips & Tools infographic

Discover the Top 6 Most Powerful Latest SEO Strategies 2016 with tips & tools – Infographic Top 6 Most Powerful Latest SEO Strategies 2016 with Tips and Tools infographic.

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5 Best SEO Tips and Tricks for Small Business Owners

 

5 Best SEO Tips for Small Business Owners

More often than not, the beginning of anything is always the hardest part – especially when it comes to setting up businesses and devising a sound marketing strategy for on line promotion. Moreover, considering the best seo tips for small business owners are essential to come up with interesting strategies that can rank a page well on a search engine’s result page. It can also maximize traffic to the website.

SEO is a key component of a small business’ strategy. To strike it big in the virtual world, improving social media credibility and online popularity as well are ultimately getting recognized by a leading search engine; they are important components. Having a few lurking doubts is normal – How can a website be maintained at a low cost? What are the major SEO tips that should be followed to get the most out of the web? How can a business continue with limited staff and resources while devising a sound strategy that can get the cash registers ringing?

To find the answers to all of these questions, here are a few SEO tips to begin with:

Tip # 1: Google Webmasters tool is a good way to introduce the basics.

SEO isn’t as tough as everyone imagines it to be. For any beginner who needs a brilliant kick-start, the mother of all SEO tools is available to help out! Google Webmasters Tool (https://www.google.com/webmasters/tools/home?hl=en) is the best way to get used to the basic nitty-gritties of SEO. Using this, a marketer can easily ‘get the data, tools, and diagnostics needed to create and maintain Google-friendly websites and mobile apps.’

The best part about this tool is being an online SEO trial that is completely free to use anytime. For mobile app developers, free online SEO trial services are also available; these services analyze the URL provided and can come up with a report outlining the necessary feedback.

Tip # 2: Having contact information on the website allows seamless communication.

Well-outlined contact details make it easy for a potential customer to establish connections with the website developer or the marketer whenever necessary. Emails, phone numbers and link buttons to social media pages can ensure smooth and simple connection. These tidbits of information not only foster healthy connections but also a healthy flow of discussions.

Tip # 3: Websites can be properly optimized by using free online SEO trials that perform necessary tasks

Online SEO trial services are not only pocket-friendly but also provide necessary insights for website improvement. Using identifiable keywords, incorporating the necessary internal hyperlinks and maintaining a heavy dose of thematic content can optimize websites in line with SEO.

Here are a few free online SEO services worth trying out:

  1. For A and B testing, i.e., by showing two variants of the same website to the same set of online customers to generate valuable feedback on both – Visual Website Optimizer, Crazy Egg, Google Analytics Content Experiments, etc.
  2. For keyword research –Google Trends, Display Planner, SEMrush, etc.
  3. For fishing out links and link research – Ahrefs, Majestic and URL opener
  4. For local SEO, a basic strategy that should be accomplished before taking on international SEO – Google Map Maker and Census.gov

Most local or small-time businesses consider SEO trial services that go easy on the pocket. Here is a link to the list of SEO trial services that can be obtained on the internet without much hassle – http://feinternational.com/blog/105-free-seo-tools-ultimate-toolkit-digital-marketers/ .

Tip # 4: A website should be optimized for local SEO.

The simplest way to boost a page’s availability and visibility on search engine results is by targeting the local market to achieve local SEO success. A business page can be listed on popular local websites that receive a steady flow of customers. Consistently sharing links on the social media networking platforms of local users can also help. Finally, obtaining press coverage that is accessible to local readers is also another simple way to go optimization for local SEO.

Tip # 5: Putting up a blog can do the trick.

Blogs are readable and can deliver a lot of content. Everyday problems that are hardly spoken of and helpful blog articles can attract existing and potential customers to engage with the brand’s page. Content marketing is best developed through a blog that taps into the local market to attract users who will visit the website again and again.

Moreover, blogs need constant updating to stay relevant not only in the local community, but also in international networks.  This SEO strategy of introducing new content regularly also allows a marketer to keep in touch with the other aspects of their web marketing strategies on a daily basis.

Getting started on a business venture just needs a little push and a few lines of guidance. Hopefully, these little tips have provided the necessary information that marketers constantly search for.

Eve Haugen

 

 

 

 

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.

10 On-Page SEO Tips for 2015

On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags.”

Understanding the above definition, it means that if you do not get the basics of On Page SEO right, you will have very little chance of securing top spots for competitive keywords, even if we get you a fantastic outreach and PR campaign with a beautiful and awesome link profile, you site will always have an handicap. Always remember that On Page SEO is the foundation of any SEO campaign.

The rules for search engine optimization (SEO) are always changing. So to help you fully understand how On Page SEO functions, we have prepared a quick checklist to have a perfectly optimized page. And this can be done on your page, if you let us do it for you.

Above all, there is one golden rule that you need to keep in mind; it is that the more search engines update themselves, the more they are promoting websites that prioritize user experience and not spiders / crawlers. Make your site in a way that it feels comfortable to promote your keywords and content, never keyword spam just thinking that Google or Bing will like your site more. If you do so, you’ll never make it to page #1.

Here is our Infographic about the top 10 on page SEO tips:

Best SEO On Page Optimization Tips

Eve Haugen

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.

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How Big Brands Rank High In Google

How Big Brands Rank High In Google By Abusing The Algorithm

What I have seen in recent times that, big brands are dominating the SERPS for the most important keywords. But does that mean they do SEO better than anyone else?

Have look at my article about How Big Brands Rank High In Google By Abusing The Algorithm.

Meta Description: The massive conglomerates and big name brands control the top spots on the search results pages for their most relevant keywords. Do they really have the best SEO rank or are they abusing the system?

Since the release of Google’s new algorithms such as Hummingbird and Penguin, most people think that SEO rank is far less susceptible to manipulation than it was in the bad old days of keyword stuffing and link building. Well, it is not true. There are still ways of manipulating the algorithm; the big brands have the technical wizards who implement the nastier side of SEO techniques. It maintains their hold on the top spots of the search engines.

Links, links, and more links

Anyone, who has done any research on SEO techniques and SERP ranking, knows that the best way to increase web presence is to increase the number of internal and external links to their website. The big brands and SEO companies know this and explore it.

Google, the biggest search engine in the world, claims to penalize websites for using black hat SEO techniques. However, there are so many criteria for reaching first page SEO rank in the presence of other ‘good’ SEO practices, Google glosses over the link schemes and fails to knock them down a spot or three.

Essentially, this means that link schemes and buying links are OK as long as the site is a big brand. If it were not for the fact that Google search is computer driven, anyone would think that it had agreements with the big brands who spend tons of cash on AdWords marketing, to gloss over their shadier attempts at SEO manipulation.

Big brands are able to buy links from faux bloggers and article writers, willing to keyword stuff their articles and include heavy-handed linking to the BIG BAD BRAND of choice. It is good for the big brands that they can throw enough money at something to give them the results they require.

Big Brands = Great Content

This is an erroneous statement and links closely to the unpleasant link schemes mentioned above. In order to create the links into the Big Brand website, there must be an external source for these links. Oh yes, and those links come in some of the most unpleasant fashions. When buying links, a Big Brand name will engage the services of an agency or a series of writers to create fake or nonsensical articles with heavy keyword links. An example below will give you an idea of how bad this content is.

how-big-brands-rank-high-in-google-by-abusing-the-algorithm-2

 

 

 

 

 

 

Amazing, isn’t it? It is a random, pseudo-article or blog comment with irrelevant links scattered through it. Any blogger, website owner, or even someone with a YouTube account will understand the deep, abiding hatred of any company that tries this tactic with their website.

I remember leaving my blog for three days over Christmas and logging in to find over 1200 derivatives of this message sitting in my spam folder. The only thing this kind of marketing does is to make people adverse to a brand. I will be fair to say that Big Brand websites do have good content. However, buying links to create their SEO rank with Google funds the diabolical content seen above. In addition, it leads freelance writers approach bloggers and other websites to populate them.

This all equates to blatant abuse by the big brands to create a false SEO rank. The top spot on the search engine results page is so important to them and they will not give it up for anyone. Google+ tools and author rank have increased the ability of the Googlebots to recognize reputable writers and consequently rank their articles higher. This is a step further away from unknown agency writers being able to write random fluff on review sites, blog comments and even abuse a guest post to plug their backer.

It appears that abuse of the search algorithms is fine as long as it is a Big Brand doing it. Google and the other search engines will not stamp out this blatant abuse because it is not being penalized unless there is a startup with zero advertising budget. That is when Google enforces penalties.

Eve Haugen

 

 

 

 

 

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.

Differences between Black Hat and White Hat SEO

Difference Between Black Hat and White Hat SEO

Meta Description:

On September 2014, Netcraft affirmed that no less than a billion sites were available in the giganticness of the web and as yet go up reliably.  With all these new sites, the idea of Search Engine Optimization gets basic.  Search Engine Optimization, abbreviated to SEO, is the procedure of upgrading the webpage so that its perceivability in the query items led via internet searchers advances.  This includes the search engine results that are unpaid likewise suggested as “natural”, “organic” or “earned results” in internet lingo.

These SEO techniques are of two classes – white hat and black hat. The white hat techniques are generally ethical in accordance with the web search tools’ terms and conditions while the Black Hat techniques are by and large not embraced by the search engines.

How do search engines work?

The vast majority of the search engines like Google, Yahoo and Bing utilize algorithms called ‘crawlers’ to produce search results. These crawlers visit the diverse sites, scan their content and accumulate data about it to determine its relevance during a web search. Another kind of program called ‘spiders’ are likewise available. Notwithstanding, spiders are not the same with the crawlers as they mostly inspect the connections between various sites like which site prompts to which other site that are getting more inbound links will have more priority in the search results. The combination of the data gathered by the crawlers and the spiders assume a part in determining the position of a site in the search results.

Black Hat SEO

These techniques have unmistakable contrast to the white hat SEO techniques. They have unethical hacking, deception and techniques that the search engines do not affirm. Furthermore, they focus more on appealing to the search engines than the actual people. They customarily yield faster results, but more often than not, search engines discover the wrong practices and the site gets banned, punished, de-indexed or dropped to lower query result rankings. Therefore, the results of black hat SEOs are normally short term and obviously exceptionally hazardous.

Black hat SEOs involves a lot more techniques than their White Hat counterpart. Some of such techniques are:

  • Spamdexing: This method, also known as ‘search engine poisoning’, is the practice of including unrelated words or phrases to increase the relevance or prominence of the page within the search results.
  • Keyword stuffing: It is the malpractice of including or ‘stuffing’ a webpage with a huge amount of keywords or numbers that do not have any relevance to the webpage.
  • Doorway Pages: This involves creating a fake page solely for the purpose of tricking the web crawlers to index their site higher in the results. The user never gets to see this page since in reality it doesn’t exist.
  • Invisible text: Keywords are in the web page with same color as the page background so they are invisible to the users but visible to the web crawlers.

White Hat SEO

White hat SEO suggests good and authentic search engine optimization techniques.  Moreover, it is totally in compliance with the terms and conditions of the various search engines’ terms and policies normally concentrating on human audience instead of mere search engines employed by sites which want their outcomes to last for quite a while. It is free of deception and legal.  Additionally, it focuses on the theory that search engines read which is precisely what the people ought to see.

These are some of the methods employed by white hat SEO to improve search results.

  • Making content easily accessible to spiders instead of deceiving the algorithm by strategic placement of the keywords within the web page
  • Cross-linking or increasing the number of links to the page.
  • Frequently updating content so search engines can crawl the page.
  • Using meta tags or meta data which are invisible to people surfing the page but are visible to web crawlers.

Now here is the list of black hat seo vs white hat seo:

                          Black hat SEO                         White hat SEO
  • Unethical search engine optimization
  • Ethical search engine optimization
  • Does not comply with the rule and regulations of the search engines
  • Complies with the rules and regulations of the search engines
  • Usually yield short-term results as the sites are usually banned, penalized or de-indexed
  • Usually yield long-term results
  • Focuses on appealing more to the web crawlers
  • Focuses on appealing more to the users
  • Techniques involve keyword stuffing, invisible text, doorway pages etc.
  • Techniques include strategic positioning of keywords, cross-linking, or frequently updating the page

The differences between the black hat and the white hat SEO are very clear to you now and after comparing them, you can easily have better choice. Which is which?

Eve Haugen

 

 

 

 

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.

link building strategies to Improve Your SEO

5 link building strategies to Improve Your SEO in 2015

Meta Description: There are many ways on how to improve search engine optimization. Search engine algorithm updates have changed online marketing practices and techniques tremendously; thus, SEO professionals have been devising ways to understand how search engines value a website so that organizations and businesses can top SERP rankings. One helpful strategy is link building. It is the art of building links from other websites that point back to a site. This indeed requires creativity, careful planning and of course, budget.

Link building is a big part of off-page SEO and some believe it falls under black hat category. This is mainly due to Google equating link building with spam. However, not all link building strategies are spam. Again, quality always comes into play and this tactic is still considered an important aspect of search engine optimization.

There are three types of link acquisition:

Non-editorial or Created Links

These links are considered as spam and some sites that do this are penalized. They come in the form of forum or blog comments, social bookmarks and profiles.

Editorial or Natural Links

These are links that are given naturally by websites or pages that want to link to your page or site. This is usually a result of having quality, relevant and useful content.

Manual Links

This type can be considered as the hardest. It takes a lot of work and effort. This tactic involves submitting sites to directories, sending emails to bloggers and paying for any kind of listings.

Here are 5 strategies for better link building that can boost your SEO campaign further:

1. Create high quality content

Creating, publishing, and posting highly valuable, interesting, unique and shareable content on your page is a must in every search engine optimization strategy. Great content will make people want to share your site to their friends and other people. This will build links to your website without your direct involvement.

2. Write for other websites

Guest writing for highly reputed sites can help you secure backlinks to your page. This can also help you get access to a new and wider audience.

3. Participate in Forums

You can draw traffic and links to your site by taking part or answering questions in forum. You can reply to a question by posting a short blog in your site and going back to the forum by replying with just a summary of the answer and a link to your blog.

4. Build links through email and infographics

Email link building is one way to generate new links. You can email potential websites that feature similar industries and request that a link to your site be placed in their content.

Furthermore, Infographics can be very helpful in building links. Take the time to create attractive and interesting infographics that people will likely to share. This will create new links every time your image or photo is referenced on different sites. This may take time and money, but will definitely pay off when your image or graphic is widely shared.

5. Testimonials and interviews

Getting great links by using testimonials is definitely a good tactic. You are trading your testimonials on trusted sites for links. Some sites that would be of help would be consultants, contractors, services and goods providers.

Collating questions that people have always wanted to know about your industry and getting answers from people who are well-known and established authority can be a good way of getting quality links. Micro-celebrities lead busy lives, so the interview does not have to be live. However, it can simply be a set of questions in an email; they can send their answers as a reply to your email. You can then post the Q&A in your website along with their contact information and link to their site. You can then email them a link to your post.

Search engine optimization is not only about keywords or building links. When you go on a campaign to build links pointing back to your site, look for ways to get great quality links; this will help improve your SEO campaign. Furthermore, in your efforts in building backlinks to your site, you must also remember that you are a member of several online communities. Do not be shy of asking help from others and be always willing to help others. Getting a higher rank in SERP and improving your SEO campaign are opportunities for you to maximize revenues and capture the widest scope of digital market you need.

girl-blue-eyes

 

 

 

 

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResult has given her a whole new opportunity to take writing to a whole new level.