The full form of SEO is Search Engine Optimization. SEO is all about optimizing a website for search engines like Google, Yahoo, Bing etc.. If a website is properly optimized , then search engines can easily crawl that website and can get rank on organic or un-paid search engine result pages (SERPs). In short, SEO is the process of getting organic or free traffic from search engines.
So, why is it important for your business website to be listed on search engines?
When you want a product or service, where do you look first? The 100% answer is in “search engine”. The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
If your business is about “ayurvedic skin care products”, your customers will search it on Google, but if you have not optimized your website well for that topic, then search engines will not find out your website and you will miss your customers. But your competitors will catch them because they are doing SEO. 75% Don’t Scroll Beyond Page One.
So, without proper SEO it is impossible to be listed at #1 in search engines.